What good looks like
People know what the new leadership wants, what stays and what stops. They can connect the new priorities to their own work. Managers explain the direction the same way, because we gave them the same story to tell.
When leadership changes, tell people what changes with it.
After a leadership change, people wait to see which rules still apply. We help new leaders communicate their direction clearly, so people stop waiting and get on with the work.
Test us on one subject
A free first call. You bring the subject, we bring how we’d approach it.
Sound familiar?
“We have a new CEO and everyone is waiting to see if the old rules still apply.”
“The town hall went well. Nobody knows what to do differently.”
“People are guessing what the new priorities are.”
“Middle managers are translating the new direction in different ways.”
How to build a leadership transition communication plan
After a leadership change, people stop and wait to see what changes. The longer they wait, the more the work slows down.
- 1
Say what stays the same
People’s first question is which rules still apply. Confirm the priorities, decisions and commitments that continue, so the waiting can stop.
- 2
Share the new direction early, even in part
A new leader doesn’t need a full strategy on day one. Share what they’ve seen, what they think matters, and when people will hear more.
- 3
Introduce the person, not just the role
People follow people. Help the new leader explain who they are, how they like to work and what they expect, in their own words.
- 4
Listen before announcing
A listening round in the first weeks gives the new leader real material and shows people they count. Say what you heard and what you’ll do about it.
- 5
Brief managers first
Managers are asked “what does this mean for us?” before anyone else. Brief them before their teams, with honest answers.
Which moments apply
What does the new leadership need people to understand?
Tell us about it. In one conversation, we’ll tell you how we’d approach it, in confidence. No fee, no obligation.
Test us on one subject