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New technology only works when people know what it changes.

Most digital transformation programmes explain the platform. Few explain the Tuesday morning. We show people what the new technology changes about their working day, in plain words.

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Sound familiar?

“The new platform is coming, and nobody can tell me what it changes about my day.”
“The programme updates are all milestones and acronyms.”
“IT explained the features. Nobody explained the reasons.”
“People are bracing for it instead of preparing for it.”

What good looks like

Before go-live, people can say what is changing, when, and what it means for their own work. They also know what stays the same, which matters just as much. Their questions arrive early, while you can still answer them, instead of on the first day.

How to explain digital transformation to the people living it

Transformation programmes usually explain the platform, the roadmap and the benefits. People want to know what changes on an ordinary working day.

  1. 1

    Describe the day, not the platform

    Pick a typical day for each role and show what’s different: which screens, which steps, which handovers. That’s what people need to picture before they can accept it.

  2. 2

    Explain why it’s worth the disruption

    Every transformation makes work harder before it makes it easier. Say so, and say what people get in return, in their terms rather than the business case’s.

  3. 3

    Sequence the change

    People can absorb a few changes at a time. Release the new ways of working in an order that makes sense to them, not just to the project plan.

  4. 4

    Prepare managers first

    Managers get the questions first. Make sure they understand the change and can explain it before their teams have to live with it.

  5. 5

    Start with the reasons, not the buttons

    When our client moved the records for a helicopter’s 700-plus tracked parts from paper to digital, the training started with why, then showed how. People who understand the why stop keeping the old system alive on the side.

  6. 6

    Track adoption, not go-live

    Go-live is a date. Transformation is when people stop using the workaround. Measure that.

Which moments apply

Proof

See all the work

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Test us on one subject