150,000 people who thought it wasn’t about them.
Anti-bribery training is mandatory, serious and, for most employees, about someone else. Usually a salesperson, somewhere far away.
The challengeAnti-bribery training that felt like someone else’s problem
The audience was 150,000 people across functions and countries. Most of them never handle a contract, so they assumed bribery was a risk for other people. But the risky moments are rarely a brown envelope. They’re a generous gift, a helpful introduction, a supplier’s invitation. The old training explained the policy correctly. It didn’t make anyone recognise themselves in it.
What we deliveredAn immersive anti-bribery story for 150,000 people
- 1An Alignment Brief that named the grey areas where people actually get caught out.
- 2A Story Blueprint built on one idea: the Dilemma Hotel, where a good night’s sleep depends on a clear conscience.
- 3Anti-bribery and corruption training as an immersive eLearning story, where people meet those grey areas as situations, make choices and see consequences.
The idea, and why it workedThe Dilemma Hotel: grey areas you can walk into
The course is a hotel that promises the best night’s sleep of your life, as long as nothing is weighing on your conscience. At reception, a supplier has paid for your upgrade to a luxury room. In the lift, a well-connected stranger offers to win you a contract through a school friend in procurement. In the restaurant, the menu is bribery itself: gifts, favours, introductions and hospitality, served one course at a time. At the door to your room, three real-life cases decide whether you get in. Get them right, and the bed is yours.
It worked because people stopped learning a policy and started recognising situations. When the grey area shows up in real life, it looks familiar.
